iTech Flat Irons, iTech Hair Dryers, iTech Hair Brushes. iTech products utilize the latest technology available for hair care appliances: Ceramic Heaters Unlike other products in the market today which use PTC (Positive Temperature Co-efficient) heaters, ceramic heaters offer faster heat up, greater temperature uniformity, faster recovery rates, and faster cool-down time. iTech products are guaranteed to give constant and true heat temperature, allowing for faster and more efficient styling. Ceramic Plates The 100% ceramic plates help seal the hair’s cuticle, further reducing frizz and helping to retain hair moisture and color. Magnet Therapy All iTech Brushes come with a magnet on the handle to act as magnet therapy to help ease pain on wrist joints. Magnet therapy is a safe, non-invasive method of applying magnetic fields for therapeutic purposes. Negative Ion Emissions Negative ions give your hair a smooth, silky look and feel because they neutralize the positive ions of the hair. Positive ions create dull, frizzy and dehydrated hair. Tourmaline Tourmaline emits high negative ionic activity and provides far-infrared heat (an efficient deep-penetrating heat). Far-infrared heat dries hair from the cortex out.