Part of the Vivid Color Regimen designed to provide a weightless seal on hair to lock in color, moisture, vitamins and UV protectors. The newest addition, Pure Blonde, restores and replenishes your hair color to its brightest, most beautiful blonde, revealing clean, clear color. Wash away impurities and reveal your truest color with Vivid Color Pure Blonde Shampoo and Conditioner. It also contains Vivid Color Delivery System to protect and nourish while shielding hair against the dulling effects of the sun.

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