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 | Alterna hair CareAlterna makes the critic's pick as the new "it" professional hair care line. Alterna's celebrity following has truely captured international attention. Alterna's professional products have been setting the industry standard for hair care formulations since the mid 1990's. The history of Alterna includes many groundbreaking "firsts" that changed the way hair care formulations were designed. Alterna was the first hair care company to offer luxury hair products in fun, brightly colored bottles, transforming hair care from something you had to do to something you wanted to do.Alterna Hair Care RangeBorn from years of intensive research and development, Alterna's goal is to continually push the envelope by revealing the latest in haircare ingredients and technologies to shape the future of professional hair care. See our range below of: Hemp Hair Products, Caviar Anitaging Hair Products, the Life Lines, and Luxury Private Reserve White Truffle Shampoo and Conditioner.making the Most of Alterna Hair CareWith Alterna hair care, you can rest assured, knowing your hair products truly offer the best care available. |
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| Alterna - Alterna 10 Ten |  |   Transforms hair from ordinary to extraordinary. Rebalances and hydrates all hair types for optimal results. -- Available Sizes -- 6.7 oz. $60.00 33.8 oz. $160.00 | |  A concentrated treatment that penetrates quickly to renew and repair all hair types for unprecedented results. Infused with African Cacao Extract, Hyaluronic Acid, Caviar Age-Complex, Photozyme Complex with Color Hold White Truffle Oil, Champagne Grape Seed Oil, Bulgarian Evening Primrose, Arabian Frankincense, Moroccan Quillaia Bark and Arnica Flower, Ten fulfills Alterna's commitment to create products that deliver results and not promises. -- Available Sizes -- 5.1 oz. $55.00 | |  Sulfate free. Transforms hair from ordinary to extraordinary. Rebalances and nourishes all hair types for customized results. -- Available Sizes -- 8.5 oz. $66.00 33.8 oz. $150.00 | |
|  Regenerate the skin for long-lasting hydration. This moisturizer improves cellular strength for silky skin with a youthful glow. -- Available Sizes -- 6.7 oz. $40.00 | |  Offers all day hold with a brilliant shine and touchable feeling. This micro formulation allows for an ultra-fine mist, giving you the ability to brush your hair after spraying for a clean photo finish. Protects style against the effects of humidity and shields hair color from the harmful effects of the sun and artificial light. -- Available Sizes -- 7 oz. $38.50 | ||||
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| Alterna - Caviar | |  Anti-Aging Color Hold. No Parabens. No Gluten. No Mineral Oil. A light to medium hold styling balm that molds and shapes hair. Provides humidity resistance and a smooth, high shine finish. -- Available Sizes -- 2 oz. $24.20 | |  Infused with ultra rich caviar extract, this luxurious protective conditioner balances moisture levels in maturing hair while protecting it from the damaging effects of the environment. -- Available Sizes -- 12 oz. $31.00 | |  Infused with caviar extract, this luxurious protective shampoo gently cleanses the hair while imparting a healthy-looking luster to maturing hair. This shampoo safeguards against color fade and sun damage. -- Available Sizes -- 12 oz. $27.50 | |
|  Detangles, nourishes and adds structure to damaged hair. Optical Brighteners add depth and luminosity to blonde hair while UVA/UVB protectants guard your hair from color fade. -- Available Sizes -- 6 oz. $35.20 | |  Sulfate free for fine, color-treated hair. Minimizes visible signs of aging. -- Available Sizes -- 33.83 oz. $76.00 | |  A lightweight mist for beach-like texture. Provides weightless volume to create natural waves. UVA/UVB. -- Available Sizes -- 5.1 oz $26.00 | |  Infused with ultra rich caviar extract, this luxurious protective conditioner balances moisture levels in maturing hair while protecting it from the damaging effects of the environment. -- Available Sizes -- 33.8 oz. $56.00 |
|  Infused with caviar extract, this lightweight, foam mousse adds beautiful luster to maturing or over-processed hair while providing generous hold and shape. This mousse guards against color fade and sun damage. -- Available Sizes -- 14.1 oz. $21.00 | | A weightless, anti-frizz serum that smoothes and adds brilliant shine to the hair. -- Available Sizes -- 1 oz. $26.00 | |  Adds luminous brilliance for the perfect finishing touch to any style. This lightweight lotion provides gentle styling control to prevent frizz and minimize static while imparting radiant shine. -- Available Sizes -- 1.7 oz. $33.00 | | UVA/UVB protection. Seasilk. Optical brighteners. Age-Control Complex. Color Hold. Enzymetherapy. No parabens. No Gluten. No mineral oil. No petroleum. No PABA. No parraffin. No animal testing. Adds depth, multidimensional richness and vibrancy to light to dark brown hair. -- Available Sizes -- 8.5 oz. $39.60 |
| UVA/UVB protection. Seasilk. Optical brighteners. Age-Control Complex. Color Hold. Enzymetherapy. No parabens. No Gluten. No mineral oil. No petroleum. No PABA. No parraffin. No animal testing. Revives and nurtures red hair, while neutralizing unwanted warm tones. -- Available Sizes -- 8.5 oz. $39.60 | | Seals in essential ingrediants and reinforce their results. Stress from the environment, the sun, aging, chemical services and everyday styling damages hair and leaves it brittle, dull and lifeless. This sulfate free cleanser will refresh blonde tones and revive vibrancy while eliminating brassiness. Optical Brighteners bring out blonde highlights and deliver a healthy looking glow. Infused with SeaSilk Age-Control Complex and Color Hold to protect color and fight the aging process with focused precision. UVA/UVB. -- Available Sizes -- 8.5 oz. $39.60 | |  Improves the way your hair performs. Stress from the environment, the sun, aging, chemical services and everyday styling damages hair and leaves it brittle, dull and lifeless. This sulfate free cleanser will refresh blonde tones and revive vibrancy while eliminating brassiness. Optical Brighteners bring out blonde highlights and deliver a healthy looking glow. Infused with SeaSilk Age-Control Complex and Color Hold to protect color and fight the aging process with focused precision. UVA/UVB. -- Available Sizes -- 8.5 oz. $37.40 | |  UVA/UVB protection. Thermal protection. Detangles and nurtures brunette hair, while neutralizing unwanted red/orange tones. Optical Brighteners add depth, multidimensional shine and vibrancy to light to dark brown hair. Targets the signs of aging for healthier, more youthful looking hair. -- Available Sizes -- 6 oz. $35.20 |
|  UVA/UVB protection. Thermal protection. Detangles and nurtures red hair, while neutralizing unwanted warm tones. Optical Brighteners add depth, multidimensional shine and vibrancy to red hair. Targets the signs of aging for healthier, more youthful looking hair. -- Available Sizes -- 6 oz. $35.20 | |  Revialize your hair wih this intensive moisturizing treatment. Protects color and completely rejuvenates your hair leaving it glowing wih a renewed radiance. -- Available Sizes -- 5.1 oz. $44.00 | |  Seals in essential ingredients and reinforce their results. Stress from the environment, the sun, aging, chemical services and everyday styling damages hair and leaves it brittle, dull and lifeless. This conditioner infused with SeaSilk helps maintain moisture, protects from daily stresses and delivers what your hair needs to remain strong, healthy and younger looking. -- Available Sizes -- 8.5 oz. $35.20 | |  Seals in essential ingredients and reinforce their results. Stress from the environment, the sun, aging, chemical services and everyday styling damages hair and leaves it brittle, dull and lifeless. This conditioner infused with SeaSilk helps maintain moisture, protects from daily stresses and delivers what your hair needs to remain strong, healthy and younger looking. -- Available Sizes -- 33.83 oz. $80.00 |
|  A sulfate free cleanser that attracts, retains and rebalances. Protects color and improves the overall performance of tired brittle hair. -- Available Sizes -- 8.5 oz. $33.00 | |  A sulfate free cleanser that attracts, retains and rebalances. Protects color and improves the overall performance of tired brittle hair. -- Available Sizes -- 33.83 oz. $75.00 | | UVA/UVB protection. Seasilk. Optical brighteners. Age-Control Complex. Color Hold. Enzymetherapy. No parabens. No Gluten. No mineral oil. No petroleum. No PABA. No parraffin. No animal testing. Adds depth, multidimensional richness and vibrancy to light to dark brown hair. -- Available Sizes -- 8.5 oz. $37.40 | | UVA/UVB protection. Seasilk. Optical brighteners. Age-Control Complex. Color Hold. Enzymetherapy. No parabens. No Gluten. No mineral oil. No petroleum. No PABA. No parraffin. No animal testing. Revives and nurtures red hair, while neutralizing unwanted warm tones. -- Available Sizes -- 8.5 oz. $37.40 |
| Sulfate free for fine, color-treated hair. Minimizes visible signs of aging. -- Available Sizes -- 8.5 oz. $32.00 | |  Infused with caviar extract, this luxurious protective shampoo gently cleanses the hair while imparting a healthy-looking luster to maturing hair. This shampoo safeguards against color fade and sun damage. -- Available Sizes -- 33.8 oz. $50.00 | | An age-defying finishing spray that provides brilliant shine with control. -- Available Sizes -- 4.2 oz. $26.00 | | Volume for fine color-treated hair. Minimizes the visible signs of age. -- Available Sizes -- 12 oz. $31.00 |
|  Volume for fine color-treated hair. Minimizes the visible signs of age. -- Available Sizes -- 33.83 oz. $75.00 | |  Ideal to shape, mold and add volume or texture to hair. This versatile styling product provides a medium to strong pliable hold, leaving hair with a clean and natural finish. -- Available Sizes -- 1.7 oz. $33.00 | |  A unique, flexible, yet brushable, formula that provides a workable hold while adding exceptional fullness and lustrous shine. -- Available Sizes -- 15.5 $26.40 | |  Minimize the visible signs of aging with this intensive treatment that helps rebuild damaged hair. Infused with caviar and nutrient activating enzymes to help maintain vital moisture levels in the hair cuticle while active organic compounds help stimulate protin production. -- Available Sizes -- 8.5 oz. $28.60 |
|  No Parabens. No Gluten. Mo Mineral Oil. Anti-Aging. Color Hold. A wax based styling product that texturizes and defines deconstructed styles. Provides superior style memory with flexible control and a satin finish. -- Available Sizes -- 2 oz. $24.20 | |  Alterna's CAVIAR RAPID REPAIR SPRAY WITH AGE-CONTROL COMPLEX is a supercharged finishing spray that has the strength to immediately transform the look and feel of the hair. The spray is lightweight enough to be used throughout the day, restoring vibrancy, strength, and elasticity to tired, dull, dry hair. -- Available Sizes -- 4 oz. $30.80 | |  Minimize the visible signs of aging with this medium hold styling lotion formulated with heat styling protection is infused with caviar, a rich source of omega-3 fatty acids, and nutrient activating enzymes to help maintain vital moisture levels in the hair cuticle while active organic compounds help stimulate protein production. Provides an instant dose of vibrancy, enhancing the strength, elasticity and vitality of the hair. -- Available Sizes -- 3 oz. $20.50 | |  Minimize the visible signs of aging with this ultra light spray formulated with heat styling protection. Helps maintain vital moisture levels in the hair cuticle. -- Available Sizes -- 8.5 oz. $26.40 |
|  Maracuja Oil. Certified Orgainic Botanicals and Superfruits. Color Hold. UVA/UVB Protection. Enzymetherapy. Thermal Protection. Biodegradable Formula. No Parabens. No Gluten. No Mineral Oil. This elixir is an antidote for hair that is easily damaged, dehydrated, and dull. Strengthen your hair's structure and integrity beyond visible damage and protect its future health. This weightless, non-greasy spray can be used by itself or can turn any product into an intensive reparative treatment without compromising product performance. -- Available Sizes -- 4.2 oz. $26.00 | ||||||
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| Alterna - Conditioner | |  A rich, creme-based conditioner formulated with an adjusted surfactant system specifically for chemically-treated hair. It effectively aids in the re-hydration of moisture-starved cuticles to prevent tangles, fly-aways and frizzies. -- Available Sizes -- 10 oz. $23.50 33.8 oz. $48.00 | |  Infused with sweet orange peel extract, this moisture-rich conditioner is desined to help restore a "virgin" luster, while showering the hair with protective antioxidants. This shampoo provides superior shine for all hair types. -- Available Sizes -- 10 oz. $22.60 32 oz. $46.00 | |  Alterna Hemp Hydrate Conditioner is a concentrated, nouishing formula that helps strengthen and reconstruct weak, dry hair. Infused with Alterna's patented ultra-hydrating hemp seed oil and nutrient activating enzymetherapy complex, the conditioner showers hair with essentials amino acids and other nutrients to prevent dryness and breakage. Fruit derived enzymes and powerful UV protectants work together to provide maximun color protection and it's safe for chemically treated hair. -- Available Sizes -- 10 oz. Currently out of Stock 10 oz. $21.25 33.8 oz. Currently out of Stock 33.8 oz. $50.00 | |
|  A rich conditioner with maximum conditioning agents that relaxes curls while taming frizz, leaving hair sleek and straight. -- Available Sizes -- 10.1 oz. $21.00 Liter $46.00 | ||||||
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| Alterna - Hemp Organics | |||||||
|  Color Hold.Thermal Protection. UVA/UVB Protection. No Parabens. No Gluten. No Mineral Oil. No PABA. A hydrating finishing lotion that targets split ends and helps repair dry, damaged hair. Provides brilliance and shine while eliminating frizz and flyaways for a sleek look. -- Available Sizes -- 3 oz. $21.00 | ||||||
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| Alterna - Leave In | |  A weightless leave-in spray designed to condition, detangle and protect hair from thermo-styling damage. Powerful humectants ensure optimum moisture levels and help maintain hair volume. May be used as a nutritive cutting lotion. -- Available Sizes -- 8.5 oz. $22.00 | |||||
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| Alterna - Life | |  Prepares the hair for styling while fortifying curly hair. It works to strengthen and detangle while maintaining optimal moisture levels for extraordinary shine and elasticity.. Contains UV sunscreens. -- Available Sizes -- 8.5 oz. $20.00 | |  Fortifies dry, damaged hair. For curly hair. Contains UV protectants. -- Available Sizes -- 12 oz. $24.20 32 oz. $46.00 | |  Gently cleanses while fortifying dry, damaged hair with Alterna's Life Elasto-Complex for curly hair. Contains UV protectants and safe for chemically treated hair. -- Available Sizes -- 12 oz. $22.00 32 oz. $42.00 | |
|  Provides dramatic definition, shape and control to curly hair while eliminating frizz. Conditions and rebuilds damaged cuticles and provides a high gloss finish. -- Available Sizes -- 5.1 oz. $24.20 | |  A powerful restorative treatment conditioner that effectively combats hair loss. It provides weightless moisturizing agents and vital nutrients to maintain a healthy scalp. Most effective when used in conjucttion with Life Restore Shampoo and Restore Scalp And Follicle Stimulating Treatment For Thinning Hair. -- Available Sizes -- 12 oz. $32.70 | |  Ideal for fine and thin hair, this lightweight formula gently cleanses hair and scalp while strengthening and expanding the diameter of each hair strand. This daily shampoo promotes healthy keratin formation for maximum thickness and volume. -- Available Sizes -- 8.5 oz. $26.40 32 oz. $60.00 | |  A light, creamy conditioner ideal for fine and thin hair that restores moisture levels while strengthening and expanding the diameter of each hair shaft for extraordinary body and bounce. -- Available Sizes -- 12 oz. $20.20 32 oz. $40.50 |
|  A high performance, non-aerosol spray that provides superior hold. This quick drying, flex-hold formula provides lasting volume, even in humid climates. -- Available Sizes -- 8.5 oz. $20.50 | | A heat-activated leave-in conditioner ideal for fine and thin hair that reacts with the heat of a blow dryer to condition and protect the hair. Also serves as an effective detangling prep, with or without heat. -- Available Sizes -- 8.5 oz. Currently out of Stock 8.5 oz. $18.20 | |  A lightweight spray gel that adds volume and lift to hair with the control of a gel and the styling ease of a spray. -- Available Sizes -- 8.5 oz. $23.20 | |  Sulfate Free. Refreshes the scalp and helps soothe sensitive stressed skin, while encouraging circulation. Promotes a healthy scalp environment that leaves your scalp calm and your hair soft and manageable, while protecting color. -- Available Sizes -- 8.5 oz. $26.40 |
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| Alterna - Luxury | |  This exclusive formula, with exotic extracts from around the world, provides unprecedented manageability and radiant shine. It contains a unique hydro-thermally activated conditioning system that locks in moisture and nutrients with warm water to revitalize each hair follicle, without weighing hair down. -- Available Sizes -- 10.1 oz. $40.00 | |  This exclusive formula, with exotic extracts from around the world, provides unprecedented manageability and radiant shine. It contains a unique hydro-thermally activated conditioning system that locks in moisture and nutrients with warm water to revitalize each hair follicle, without weighing hair down. -- Available Sizes -- 1 10 oz. Shampoo/1 10 oz. Conditioner $79.00 | |  An extravagant shampoo that combines exotic and rare ingredients such as Eurpean White Truffle Oil with Alterna's exclusive enzymetherapy complex. An advanced phyto-organic surfacant system provides the most gentle, yet effective, naturally derived cleansing system to date. -- Available Sizes -- 10.1 oz. $33.00 | |
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| Alterna - Shampoo | |  A deep cleansing shampoo designed to remove product build-up and environmental impurities without drying, breaking or stripping color. -- Available Sizes -- 8.5 oz. $26.40 33.8 oz. $60.00 | |  A gentle shampoo formulated with an extra mild surfactant system to thoroughly cleanse chemically-treated hair without over-drying or fading color. -- Available Sizes -- 10 oz. $19.25 32 oz. $45.00 | |  Infused with sweet orange peel extract, this fresh, daily shampoo is desined to help restore a "virgin" luster, while showering the hair with protective antioxidants. This shampoo provides superior shine for all hair types. -- Available Sizes -- 10.1 oz. $25.30 | |
|  A gentle, intensely rich shampoo designed to restore strength and moisture levels in extremely dry, overworked, or damaged hair. -- Available Sizes -- 10.1 oz. $21.00 | | Infused with sweet orange peel extract, this fresh, daily shampoo is desined to help restore a "virgin" luster, while showering the hair with protective antioxidants. This shampoo provides superior shine for all hair types. -- Available Sizes -- 32 oz. $44.00 | |  A gentle, sulfate-free cleanser that relaxes curls while controlling frizz for sleek, smooth hair. -- Available Sizes -- 10.1 oz. $21.00 Liter $45.00 | ||
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| Alterna - Styling | |||||||
|  UVA/UVB protection. Thermal protection. A styling creme that creates perfect texture and definition for all types of curly and wavy hair. Reduces frizz, provides moisture and tones curls without heaviness. -- Available Sizes -- 3.4 oz. $22.00 | |  A styling gel that delivers firm hold without stickiness, "crunchiness" or flaking. -- Available Sizes -- 5.1oz. $21.00 | |  For ultra hard hold, matte finish styling. Use all over to create gravity defying styles-add a little to the roots for vicious volume or at the ends for terrific texture. -- Available Sizes -- 2 oz. $19.80 | |  A matte-finish, styling clay to construct extreme and dynamic styles. Create solid structures with this maximum hold tool. -- Available Sizes -- 2 oz. $19.50 |
|  An ultra creative styling product designed to sculpt, mold, shape, and create body, texture, and spikes, while providing a flexible, maximum hold. -- Available Sizes -- 2 oz. $19.50 | |  This multi-tasking, lightweight finishing pomade helps smooths, define and control hair while delivering volume and shine. Ultra-hydrating hemp seed oil and nutrient activating enzymes enrich hair with essential amino acids and other nutrients to help prevent dryness and breakage. Contains powerful UV protectants to guard against environmental color damage. Smooth the way to healthier looking, frizz-free, textured hair. -- Available Sizes -- 3 oz. $21.00 | |  This dynamic formula targets split end damage while providing high shine and light styling control. -- Available Sizes -- 3 oz. $16.50 | |  Infused with sweet orange peel extract, this fine misting, lightweight, sheen-enhancing finisher adds healthy-looking brilliance to any hair type or color. -- Available Sizes -- 4 oz. $15.60 |
|  A medium hold aerosol spray wax for dramatic texture, volume, and separation. -- Available Sizes -- 4.7 oz. $26.20 | |  A weightless lotion that effectively aids in straightening both wavy and extremely curly hair. It tames frizzies, adds moisture and primes hair for blowouts. Thsi humidity-resistant balm provides a soft, natural, long lasting hold. -- Available Sizes -- 5.1 oz. $22.00 10.1 oz. $31.00 | |  A non-greasy, texturizing, molding mud designed to shape wet or dry hair. This anti-humectant mud provides shine and manageability without leaving a "crunchy" feel. -- Available Sizes -- 2 oz. $19.30 | |  A creamy, thermo-styling lotion that texturizes the hair, adding separation and definition to curls. This unique formula conditions the hair while enhancing natural waves and curls. -- Available Sizes -- 8.3 oz. $20.80 5.1 oz. $21.00 |
|  A weightless, creamy gel that delivers dramatic volume, fullness and control during blowouts and styling. Infused with advanced volumizing agents that increase the diameter of the hair shaft, this gel adds instant volume and fullness while smoothing the cuticle with polymers for improved shine and texture. -- Available Sizes -- 5.1 oz. $20.50 8.3 oz. $23.20 | |  A max hold jelly that seals in style with a sleek finish without dehydrating alcohols, nourishing the hair with nutrient activating enzymes. -- Available Sizes -- 4 oz. Currently out of Stock 4 oz. $15.30 | |  Powered by an advanced dual-polymer system, this maximum hold aerosol spray creates incredible volume and locks styles into place. -- Available Sizes -- 10.1 oz. $22.00 | |  This firm hold styling tool builds long-lasting structure and provides a touchable, satin finish. No synthetic color, no mineral oil. -- Available Sizes -- 2 oz. $18.00 |
|  A unique, dynamic, medium hold styling aid that has the hold of a styling gel with the moisture, shine and thermo-styling protection of a conditioner. -- Available Sizes -- 8.5 oz. $17.00 | ||||||
